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The 2012 Marketing
Playbook from the Leaders
Behind the Super Bowl |
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Brand Relevance & Evolution from the Leader Behind the Grammy Awards |
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Leading Convergence from the Leaders in Experiential, Digital, and Content |
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Frank Supovitz
Senior VP, Events
National Football League |
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Evan Greene
Chief Marketing Officer
The Recording Academy |
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Jonathan Becher
Chief Marketing Officer
SAP |
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Mark Waller
Chief Marketing Officer
National Football League |
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Scott Schenker
Vice President, Global Events
SAP |
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